IBTM AFRICA 2025 - Trade Show for Africa's Incentives, Meetings, and Business Travel Industry

Exceptional experiences start here IBTM Africa is a leading conference for the meetings, incentives, conferences and events’ (MICE) industry, taking place annually at WTM Africa, part of Africa Travel Week. It is apparent that more and more corporates are investing in business eventing, whether it is a business meeting, trade exhibition, gala dinner, an incentive drive or a conference. As a result, our conference has one goal; to inspire the business events’ world to deliver exceptional experiences for their customers. We bring together the MICE industry, with everyone having that one common purpose – to meet the right people. Build face-to-face connections with the right people, gain key industry insight and, engagement through unrivalled networking opportunities.

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