NOVAFLEUR 2024 - Annual National Meeting of Flower Industry Professionals and Florist Artisans

On September 29 and 30, 2024 , professionals from the world of flowers, plants and decoration will gather at the Palais des Congrès in Tours. This prestigious venue, designed by world-renowned architect Jean Nouvel, hosts the Novafleur trade show as well as national competitions in its auditoriums. Organized in Tours since 2013 jointly by Tours Événements and the C2F , Novafleur allows professional visitors to discover the trends and innovations of the sector. Touraine, nicknamed "Garden of France", is known for being home to many Remarkable Gardens such as those of the Château de Villandry. It is the ideal setting to bring together professionals in the floristry sector. Two days of trials, an exceptional jury with Artisan Florists recognized for their professionalism and experience, the grand finale of the Coupe de France des Fleuristes returns for its 52nd edition . The Coupe de France des Fleuristes, a national competition organized each year, aims to enhance and promote the know-how and excellence of the profession of artisan florist. The competition is open to all artisan florists aged 18 and over. It is organized by the National Association for Floral Festivities and the French Federation of Artisan Florists . For several years, it has benefited from the High Patronage of the Presidency of the Republic and the support of VALHOR , the interprofessional organization for horticulture, landscaping and floristry.

Event Organizers