Over the years, we attended a great many conferences, presenting more than 100 papers, and submitted articles to a great many journals, successfully publishing more than 50 articles. In addition, we learned about conferences by serving as program chairs and learned about journals by serving on editorial boards. We experienced a great deal of frustration with referees, especially editorial boards for journals, and became convinced that many good articles were not being published because their authors came from small schools, or because the work was critical of established ways of thinking, or because rejection letters conveyed little valuable information to support revision. We thought that we could improve the process, so in 1994, we decided to try.
We established a not for profit corporation, the International Academy for Case Studies, in 1994. The organization held a conference in Myrtle Beach, South Carolina , in October of 1994. To our great surprise, 60 people came and the organization made enough money from the registration fees to pay for a journal. We launched the Journal of the International Academy for Case Studies, which has become a leader in publishing classroom teaching cases in business.