ARB also makes use of its wide range of advanced statistical analysis to ensure the quality and validity of its data.
Moreover, we are recognized for the high level of value we add in terms of quality control as data generators as well as being experts in the Arab viewpoint. Over the years we have developed a strong field infrastructure with more than 300 interviewers and mystery shoppers across Oman and GCC. We have also pioneered the use of a CATI (Computer Aided Telephone Interview) systems in Oman and have developed new services such as our comprehensive CAPI (Computer Aided Personal Interview) system as well as acquiring the facility to broadcast/live stream our focus group discussions to our clients.
