SA MOTORING EXPERIENCE 2024 - Africa International Festival of Motoring

Festival of Motoring has grown to be the largest industry-supported auto show in South Africa and on the continent. Since our inception, we’ve been fueled by the vision to create a vibrant automotive community where industry titans, passionate motoring enthusiasts, and those in search of their dream rides come together for a day of action-packed thrills and family fun. The festival offers 40 pit doors thanks to the unwavering support from vehicle manufacturers and importers. Visitors have the opportunity to explore an impressive showcase featuring over 150 exhibitors flaunting everything from automotive products and services to lifestyle offerings and custom vehicles, catering to everyone’s needs and desires. More than just an exhibition, the Festival of Motoring invites you to fully experience and immerse yourself in the world of cars. Feel the thrill of driving cutting-edge models on the iconic Kyalami Grand Prix Circuit, the dynamic self-handling track, or conquer the dedicated 4×4 off-road course. There’s also a hub of delectable food and live entertainment, making it an experience like no other. ABOUT THE ORGANISERS Messe Frankfurt is a global powerhouse in trade fairs, congresses, and events, boasting an impressive presence across 30 diverse locations worldwide with over 2,500 dedicated employees. The South African office has a talented team of over 30 seasoned professionals with established marketing, sales and operational capabilities. Messe Frankfurt South Africa organises large-scale events such as Automechanika Johannesburg, Futuroad Expo, Festival of Motoring, Boatica Cape Town, AERO South Africa, All fashion sourcing, Hobby-X

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