SIA HOSPITALITY DESIGN 2024 - The Premier Trade Fair for the Hotel Industry in Italy

Travel&Hospitality Vision+24 by TTG Every year , during the days of the event, the Travel&Hospitality Vision is presented , a document that collects the economic trends and consumer tendencies that will influence and guide the strategic and innovation choices of the next few years in tourism and beyond. The theme for 2024-2025 is SOVRA NATURAL , a word created by the hybridization of two languages, a new expression to talk about a new mutant cultural dimension. New technologies allow us to have control over Life and Nature , opening the doors to a total mapping of a reality of which AI seems to be the new divinity. Man finds himself managing a power never had before , while the need for contact with the transcendental emerges. Well-being also becomes a search for mysticism and a religious dimension. THE DEEP TREND TM1 BY SOVRA NATURAL ARE: 1. Origins of Creation 2. SYNCRETIC (A)Identities 3. RITUALS & RULES 4. BE Life-ADAPTIVE 5. ONLY HUMAN?

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